It's for the less fortunate, HALLMARK, not LOVE!!!!

SWEETEST DAY was created (coincidentallly by a guy who worked in a greeting card company) to give cards, gifts, candies, etc. to those less fortunate during the 1920s. The sick, down-trodden, unemployed, "Fellow Americans who are down on their luck", basically. The kind-hearted sentiment devolved into the 2nd cousin of Valentine's Day. I would rather honor the original thought behind the day rather than rush out and get a flower that'll die and smell within days.